What we do

Substance. Surface.
Corporate identities
A strong identity awakes emotions and associations, which expresses a company’s true soul. It is the visual, tactile and verbal expression of substance and values.

A consistently implemented corporate identity programme is rooted in core values and strategies; this will strengthen brand reputation and give a direct competitive edge through increased credibility. In our visually orientated society, a consistent corporate identity carried through all brand touch points can often be the only evidence of the company’s existence.

Visible. Invisible.
Packaging design
Knowledge and insight of consumer behaviour is fundamental to successful packaging design. 80% of buying decisions are made on impulse in-store, so we have only seconds at our disposal to capture consumer interest or to identify a product. Our approach is to look at the retail experience as a whole. The products are sold in complex retail environments: You are either visible or invisible. Whether the goal is to revitalize, secure recognition of a well-established product or creating interest for a new one, packaging design is a potent tool, fighting in the ever-changing world of retail.

Passive. Aggressive.
Retail branding
The sole purpose of retail branding and design is to make profitable business and distribution of goods and services through creation of better consumer experiences. Development of retail concepts and commercial arenas is all about staging; letting the brand emerge from the physical environment where the consumer meets the company. We create integrated retail identities, which give positive consumer experiences and actively stimulate buying. We achieve this by facilitating the right balance of passive and aggressive communication.

Tangible. Intangible.
Digital media
Digital solutions, tools and E-commerce are an integral part of all design projects. It is increasingly difficult to draw the line between the analogue aspects of design and the digital ones. That is why we see digital strategy as an integrated part of the brand and design strategy. It is important to give digital and web based solutions the correct place in the information hierarchy in order to achieve priority and focus. Our approach is to focus on relevant communication and user interface subject to platform rather than technology itself.