Redesigning one of Norway’s most recognisable brands
Establishing a visual hierarchy and strengthening the iconography of the Stabbur-makrell brand. Building in uniqueness, refreshing existing design elements and line extensions.
”Consolidating Stabbur-makrell’s dominant position in the market”
Achieved results Preliminary reports show a very positive response to the updated design.
”Stabbur-makrell is Stabburet's second biggest brand in the FMCG sector with an annual turnover of over NOK 480 Million and a market penetration of over 70%. “