A fresh kick of flavours!

Frutz is an ice cream from Diplom-Is, made entirely of real fruit and berries.

Grid Design has been responsible for the development of the concept name and variations, design of the logo, graphic elements, illustrations and all packaging. Grid also helped in designing the shape of the popsicles, and boxes. Originally the series consisted of three box-variants and three popsicles, which has been developed for the Nordic market.

Diplom-Is has launched yet another variant of the fruit-ice; Mango Mania will give you a real flavour kick!