A taste of italian sunshine

i is a new brand of wine from Solera, Norways largest distributor of wine and spirits. Grid Design is responsible for naming, brand history and design.
Boretti red wine is made from high quality Negroamaro grapes matured in the sunshine of Southern Italy.

To reflect that fact that the Negroamaro grape has been cultivated and refined in Puglia since the 8th century B.C, Grid Design has come up with an elegant packaging design inspired by classical italian wine labels and crests.
In contrast to the minimal, matte black box, the logo, the emblem and the use of gold gives a bold and classical edge that stands out as elegant and sophisticated in the shelves. Boretti is an old italian family name chosen to honour the generations of wine makers before us.

Negroamaro is a characteristic grape with its deep red color and a classic Italian rustic style, with notes of dark fruit and hints of cocoa. Perfect for sipping while surfing the internet for inspiration.