Baileys “Cool Christmas”

The project “Cool Christmas” is intended to create awareness for the brand and simultaneously influence the public’s habits about drinking Baileys. Baileys is best enjoyed “over ice”, and the design communicates this clearly. Baileys want out of the liqueur & coffee segment and into liquor as blended Baileys.
Grid Design has developed the technical packaging and design as well as shop-supplies for Baileys.

Kontakt: Henning B. Gustavsen

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