Electronics is fashion

Expert Norway has about 190 stores spread across the country and it is part of a Nordic trading company, with over 900 stores in Scandinavia.

The electronics market is constantly changing and the demands of the shop experience are high. Grid Design was chosen as a partner to develop a concept that in a larger extent took into account the needs of the customers, using visual knowledge and inspiration in addition to good prices. Based on women who have an increasing impact on the decision-making, the new stores focus on how products can make life easier and more exciting. The basis being research showing that customers rank consumer electronics, as more trendy than fashion clothing, and that for many, electronics are the strongest expression of their personality.

It should be inspiring and fun to shop consumer electronics! Expert want to be as good as their name claims and have so far made this clear by opening a 3000 kvm electronics Mecca at Klingenberg, in the center of Oslo. If you live a little outside of the city you can also see the new design at Expert Alna.