Everyone can find their flavour!

Coop has one of the oldest coffee houses in Norway and they roast all their coffee in-house. Quality and expertise, as well as insight into what the Norwegian coffee consumer wants to drink, has been central when Coop is now launching its entire coffee range with the new design.
Grid Design is responsible for the design, including everything from concept, art direction, illustration and completion. The illustration of  `the South American´ is known and loved by many. He has again been given a central role in the design. While evoking good coffee associations, he is an important design element used across the series, consisting of seven varieties.

You will always find good Coop Coffee no matter what your preferences may be. It is therefore important that the series is easily recognizable, with a unified expression. The product series has a clear style, yet individually it is differentiated in terms of price, taste and roast.