Harmonious and caring

VITA is Norway’s biggest chain of personal care products. In Spring 2011 they launched their first line of skin- and hair care products. The result is Harmoni med VITA (meaning “harmony with VITA”).

Grid Design has developed the concept, the name, the logo and the basic visual elements for the series, in addition to packaging design. Grid has developed ads and a pamphlet to present the series for the market. The name and the visual expression refers to the contents of the products and VITA’s intentions for the comfort of the customer.

The products provide protection and security along with a careful balance of best quality at the lowest possible price.

In stores for only 3 months, ‘Harmony med VITA’ has so far been a success. ‘Harmony med VITA’ wipes are already the best-selling cleaning napkin in the VITA stores. In addition, they have entered the Top 10 list in the Skin Care category.

The client is generally satisfied with the launch of ‘Harmony med VITA’.  All the products have sold over expectations from the beginning. They are very well received by the store employees and customers, and re-purchase has already proven to be very good. VITA intends to develop the series further.