Naturally beautiful

The VITA-chain is nationwide and offers a wide range of cosmetic and body care. VITA has experienced major growth over the past year and wishes to have a stronger focus on natural cosmetics and body care.

Grid Design developed the concept Natural Beauty and has been responsible for the strategy and naming-processes, the logo and graphic elements. The design of shop displays, animated visuals for TV including the design and art direction for TV commercials and VITAposten, the direct-marketing magazine.

The Natural Beauty category-concept was launched in all VITA stores in 2009, further strengthening VITA’s leading position in natural and ecological body care.

Vita Natural Beauty from Grid Design on Vimeo.