New name and design to visualise new life!

La Mote has been the company name for both of the product brands; La Mote and Pierre Robert. Strategic changes internally in the brand made it important to change the name to the Pierre Robert Group. Grid Design established a design program that supports the new name, at the same time as it is a demonstration of the company’s values. Pierre Robert Group visual identity affects the way the two products does not effect the two different sub-identities, but builds up and supports La Mote and Pierre Robert’s brands.