Rebranding of Norway’s best-selling sausage-bread!

Skoga, the market leader in sausage and hamburger bread, changes its name to Hatting. Skoga has a long history in Norway, but it still has low brand awareness. Hatting, however, has a solid position in Norway through its popular frozen products. It is the first time Hatting products are to be found outside the freezer.  Lantmännen Unibake is responsible for Sales and Marketing in Norway, and they have celebrated the name-change with a new design and by launching several new products in the series.

With a new design for all products, Hatting sausage and hamburger bread will stand out on the shelves. The products appear more clearly as a series and it will be easier for customers to understand the user-situations and target the relevant products.