Only cool stuff!

Spaceworld used to be a store for computer nerds and electronic freaks. Now that electronics have grown to be more of a grocery, and the customer is just as much young women and parents as boys, Spaceworld needed to reposition themselves.

In 2006, Grid developed a new visual identity for Spaceworld, comprising a new shop concept and new graphic profile. The interior design was bright and fresh, with rich and colorful graphics to make the stores more inviting for those outside the inner “techno-cult.”

The new concept, used both in shops and market communication, contributed in strengthening Spaceworld’s position as the leading chain in electronics entertainment in Scandinavia.

Visit the Spaceworld store in Storgaten in Oslo to see the new and cool design.