Prego – a full flavoured Italian wine

If you’ve ever had a glass of wine in Italy you’ve probably noticed the waiter saying “Prego!” while serving you a glass. Prego translates into several meanings: “don’t mention it!”, “you’re welcome!” and “not at all!”. So what could be a more perfect name for a wine than just that? Prego!

Grid have made the concept and packaging design for the new wine from Vino. To reflect the casual, Italian style we have given it a black and white look with strong use of typography. The simple strong look is also functional and highly visible when displayed in the shelves of Vinmonopolet.

Prego is a well-balanced wine made of Cabernet Sauvignon grapes from Puglia. It is perfect for the Italian cuisine such as red and white meat, pasta and pizza, or simply on its own.