Refreshing the market leader

Stabburet has nurtured some of Norways most valuable brands since 1943. A powerful company within Orkla, Stabburet needed to refresh its identity and at the same time increase consumer awareness of Stabburet as a brand in its own right.  Therefore each individual visual element is important in strengthening Stabburet visually in the FMCG market.

The main objective was to further develop the logo ensuring valuable visual continuity. The solution is a compact and characteristic design that supports the two roles as being both a product and endorser brand.

Stabburets new logo is contemporary and fresh, with a strong visual heritage that supports the company mission and long tradition of delivering “ liberating and easy joy of food – every day”.

Grid has upgraded Stabburets presentation templates for all corporate functions, with a web-based “design hotel” that simplifies access to originals, templates, photos and company presentations. The visual identity program was developed by Grid in 2009/10.