Fresh new legs!

The fight for attention in grocery stores means there is no time to stand still. Grid Design has designed a strong packaging solution with clear communication for La Motes series of stockings.

In order to stand out it is important that all packaging variations have the same strong identity. At the same time it is important to have clear text and colours as navigation tools, and simple symbols that quickly show the product benefits. The goal was to attract new customers to the brand and at the same time, keeping the existing customers, thus increasing the customer base.