Stressless® Comfort Studio – for space profitability

Stressless® is a one of the few Norwegian, global Superbrands, and plays a dominant role in leading furniture dealers all over the world. Grid Design have developed a new selling magnet, The Stressless® Comfort Studio, an international acclaimed shop-in-shop solution for the selling and branding of Stressless®, the most recognized product brand from the largest Norwegian furniture company, Ekornes®.

350 Stressless® Comfort Studios were implemented in 20 countries during 2010. Market statistics from the UK, Central- and Southern Europe and Norway show a 20 % increase in turnover after installing the Studio Concept. UK retailers, naming the system “the silent salesman” due to the selling tools and it’s ability to educate the customer about the products, show even higher figures, up 30 and 50% increases in turnover.

Another 350 Stressless® Comfort Studios will be implemented in 2011 and Ekornes® reports that during a three year period 1.500 Studios will be rolled out worldwide.

While the same Stressless® Studio Concept Story is applied every time, the layout is individually tailored to fit each retailer’s store size and configuration.

The Stressless® Comfort Studio is a proven success and satisfied dealers all over the world understand the value of a brand-driven merchandising and sales vehicle for the modern furniture store. The Studio Concept is building on a long and in-depth respect and know-how in the customer’s decision-making processes.

The new merchandising system presents the product benefits and the comfort experience in such a way that the Stressless® Comfort Studio is transformed into the stores’ most profitable space. High turnover per square meter, and the flexibility built into the system, makes the investment worthwhile.

As one of the UK dealers, Breck Stockton of Stocktons of Manchester, put it; “ I think if you have the opportunity to get a Stressless® Studio, you’d need your brains tested if you didn’t do it”.