The family Christmas favourite

Bakers Naturlig Sunt is Norways best-selling bread series. Grid Design recently revitalized this series and gave it a fresh, commercial and contemporary presence. Bakers (Norways largest chain of bakeries) wanted to give their most popular bread varieties some extra visual impact for the Christmas season. We created a playful variation on the illustration with a To/From-tag as a visual hook. At the same time it was important to keep original colours to make sure the consumer found their favourite breads even in the pre-Christmas rush.