The family favourite

The Bakers Naturlig Sunt (Naturally Healthy)-series is well known and a favourite of many families. The task for Grid Design was to give the packaging a stronger visual impact and communicate the craft and quality that goes into the production of the bread. At the same time it was vital to maintain continuity. The product logo was totally redesigned and made stronger, the communication hierarchy on the bags was simplified, rewritten and laid out more efficiently according to the way the bread is displayed. Details, shapes and expressive typography are used in an elaborate way to give the bags a strong, friendly and positive presence in the store shelves.