Timber!

Originally called Buskerud og Oppland Virkestransport – using the acronym BOV, this transportation company needed a new name that would simplify and re-position themselves in the battle for customers and recruits alike. Trekk, means “to pull” which is very relevant for the company and its 40+ vehicles, specialising in Timber haulage.  The name has given them increased visibility and at the same time, simplifying the companys´ complex naming structure. Grid Design defined the vehicles as the main brand touchpoint and therefore tailored the visual identity around their characteristics. The result is a company that is easily recognisable and easy to read on the road, with a clear identity.